Brief
Contractual
A contractual brief is a brief that requires the client to agree to, it can be seen as set rules that the client has to abide by, the layout of the contractual brief should be clear and easy to read. Contractual briefs are commonly seen as the regular contract, a agreement is formed between both parties and the rules you sign to are set in stone. The content within these types of briefs include the amount of pay, working hours, timetables and a list of constraints etc. If a client fails to abide by the rules legal action can be taken place, this also stands as more of a advantage on the producers side of things, the have complete clarity on what they expect the client to do without having the client themselves having any negotiations themselves.
A con of this brief however is that the listing and rules are most set by the employer, and sometimes the client doesn't fully read all the statements they may be agreeing to, this might allow a employer to 'dirty play' the client in ways of manipulating the contract or other issues. The drawback side of things usually run within the client as sometimes the client are unaware that they are breaking a rule and could face penalties therefore it is vital for a client to read through a contract before signing it.
Negotiated
What differentiates negotiated briefs with formal briefs is that negotiated briefs allows both party to have a say in the discussion, the main benefit of this type of brief is having the clients concerns and inputs voiced. Negotiated briefs can be formed beforehand, a way to go by this is by the client verbally communicating what they want and the organisation on the other side stating what they expect from the client, after a mutual understanding is formed, the organisation prints out these documents for the client to sign. In other cases, negotiated briefs can happen amongst the interview between both parties, the client could state what they they want changed in relation to the current regulations. Areas which could be negotiated include the amount of pay, working hours, and other limitations but to a degree.
A drawback of this is that not all issues addressed are implemented in the final phase, the client has to compromise to make a agreement with the employer. Often times where the client requests for something rather extreme they usually get declined meaning although you are allowed to have a say in the brief, there are still limitations regarding which. Then again on the producers side of things, a negotiated brief will mean that you will be force to work with a un-compromised client.
Here is an example of a negotiated brief, this is shown by the 'list your learning objectives', this gives the power to the client to show what they hope to achieve by getting in on the contract, in this way the contract can be developed around the client which in a sense is negotiated.
Informal
A informal brief is something done face to face, this can be a one to one meeting, this can provide both parties a place to share their ideas and thoughts can eventually come to a mutual agreement. The employee and the client will come to a general agreement over the contract. In other cases informal briefs can also take place in other platforms such as telephone briefs or via virtual webcam such as Skype, all in all informal briefs are not as strict in terms of the environment of it. Informal briefs are usually used in a small scale productions, the client in this case can hand a brief to the producer but all in all informal briefs are a quick way to note down a few concerns and are not used in major productions. This type of brief can benefit both the client and the employer as the are no guidelines to follow, this means that they can be free and creative to express their concerns and feelings as well as being stress free to a degree. Here is an example of an informal brief, as you can see this shows only the crucial information of the brief such as the project description, deadline and how to apply.
A downside of this is sometimes a person could be misunderstood and this could lead to confusion in the future since it is not recorded on paper, furthermore it could arise the issue of dishonesty in both parties because of this an example would be a employer purposely sabotaging and taking advantage of the client because he might of forgot what was said during a meeting.
Commission
A commission brief is when a company hires a independent media company who will take on the job of creating the product by the client. This is achieved by the client giving a general description of what their desired products outcome will be and with this information, the independent media company will pitch their ideas accordingly. The client can also add in and incorporate their own ideas, the power aspect of things are more balanced in this context where the client has a say in which commission brief he decides to chose. However this is only before the contract is created, usually the brief is not negotiated between the media producer and the client.
An advantage of this brief on the clients side is if your product or idea sells well you would most likely be given royalties regarding which. A drawback of this commission is that the person who works on the brief does not have a say in creating the brief meaning that they cannot address to their concerns.
Competition
A competition brief puts the power into the clients hands, this type of brief allows the client to be versatile as they have multiple choices to choose from. This freedom means that the client can compare between them without having to stick to one brief and make major changes. These are usually very good opportunities for the brief holders as usually the clients are very promising judging from the power they have to hold a competition brief. Whats in for the brief only are if their brief gets chosen they will get paid.
A downside of this could be that the given briefs may not meet the needs of the client, this means that a brief may not be chosen or chosen but not not to its full potential. On the organisations side of things, a competition brief may be costly and since there is not confident winner amongst the others, they could be putting in work and not get chosen which will ultimately be a waste of time.
Here is an exemplar of what a competition brief will look like, this shows the project procedures and the general information concerning the event. The judges will act upon who will come to winning the competition. Competition briefs usually contain a deadline similar to this one, which will usually get the participants an idea of when they need to submit their projects on. The main chunk of the content regarding what the have to do serves only as guidelines are not as limited meaning that they can exercise to their creativities.
Formal
A formal brief is less complicated that it sounds compared to other briefs, the formal part is only 'written' and issued in a meeting environment.The document is straightforward, and easy to follow, an exemplar scenario would be at a business meeting and the client and employee having a meeting upon the matter. One of the major advantages of a formal brief is that it is easy to understand compared to other types of briefs, it is all written in a formal style so both parties know exactly what is required for them.
A formal brief does not contain legal issues therefore it can be risky for both parties,
On the companies side of things, a formal brief cannot be be altered once set in stone, this means that the company may face complications if they cannot meet the requirements for the contract.
This is an example of a formal brief, this shows what the organisation wants and what the ask of the client. This is kept as simple as possible to avoid any misconceptions.
A contractual brief is a brief that requires the client to agree to, it can be seen as set rules that the client has to abide by, the layout of the contractual brief should be clear and easy to read. Contractual briefs are commonly seen as the regular contract, a agreement is formed between both parties and the rules you sign to are set in stone. The content within these types of briefs include the amount of pay, working hours, timetables and a list of constraints etc. If a client fails to abide by the rules legal action can be taken place, this also stands as more of a advantage on the producers side of things, the have complete clarity on what they expect the client to do without having the client themselves having any negotiations themselves.
A con of this brief however is that the listing and rules are most set by the employer, and sometimes the client doesn't fully read all the statements they may be agreeing to, this might allow a employer to 'dirty play' the client in ways of manipulating the contract or other issues. The drawback side of things usually run within the client as sometimes the client are unaware that they are breaking a rule and could face penalties therefore it is vital for a client to read through a contract before signing it.
What differentiates negotiated briefs with formal briefs is that negotiated briefs allows both party to have a say in the discussion, the main benefit of this type of brief is having the clients concerns and inputs voiced. Negotiated briefs can be formed beforehand, a way to go by this is by the client verbally communicating what they want and the organisation on the other side stating what they expect from the client, after a mutual understanding is formed, the organisation prints out these documents for the client to sign. In other cases, negotiated briefs can happen amongst the interview between both parties, the client could state what they they want changed in relation to the current regulations. Areas which could be negotiated include the amount of pay, working hours, and other limitations but to a degree.
A drawback of this is that not all issues addressed are implemented in the final phase, the client has to compromise to make a agreement with the employer. Often times where the client requests for something rather extreme they usually get declined meaning although you are allowed to have a say in the brief, there are still limitations regarding which. Then again on the producers side of things, a negotiated brief will mean that you will be force to work with a un-compromised client.
Here is an example of a negotiated brief, this is shown by the 'list your learning objectives', this gives the power to the client to show what they hope to achieve by getting in on the contract, in this way the contract can be developed around the client which in a sense is negotiated.
Informal
A informal brief is something done face to face, this can be a one to one meeting, this can provide both parties a place to share their ideas and thoughts can eventually come to a mutual agreement. The employee and the client will come to a general agreement over the contract. In other cases informal briefs can also take place in other platforms such as telephone briefs or via virtual webcam such as Skype, all in all informal briefs are not as strict in terms of the environment of it. Informal briefs are usually used in a small scale productions, the client in this case can hand a brief to the producer but all in all informal briefs are a quick way to note down a few concerns and are not used in major productions. This type of brief can benefit both the client and the employer as the are no guidelines to follow, this means that they can be free and creative to express their concerns and feelings as well as being stress free to a degree. Here is an example of an informal brief, as you can see this shows only the crucial information of the brief such as the project description, deadline and how to apply.
A downside of this is sometimes a person could be misunderstood and this could lead to confusion in the future since it is not recorded on paper, furthermore it could arise the issue of dishonesty in both parties because of this an example would be a employer purposely sabotaging and taking advantage of the client because he might of forgot what was said during a meeting.
Commission
A commission brief is when a company hires a independent media company who will take on the job of creating the product by the client. This is achieved by the client giving a general description of what their desired products outcome will be and with this information, the independent media company will pitch their ideas accordingly. The client can also add in and incorporate their own ideas, the power aspect of things are more balanced in this context where the client has a say in which commission brief he decides to chose. However this is only before the contract is created, usually the brief is not negotiated between the media producer and the client.
An advantage of this brief on the clients side is if your product or idea sells well you would most likely be given royalties regarding which. A drawback of this commission is that the person who works on the brief does not have a say in creating the brief meaning that they cannot address to their concerns.
Competition
A competition brief puts the power into the clients hands, this type of brief allows the client to be versatile as they have multiple choices to choose from. This freedom means that the client can compare between them without having to stick to one brief and make major changes. These are usually very good opportunities for the brief holders as usually the clients are very promising judging from the power they have to hold a competition brief. Whats in for the brief only are if their brief gets chosen they will get paid.
A downside of this could be that the given briefs may not meet the needs of the client, this means that a brief may not be chosen or chosen but not not to its full potential. On the organisations side of things, a competition brief may be costly and since there is not confident winner amongst the others, they could be putting in work and not get chosen which will ultimately be a waste of time.
Here is an exemplar of what a competition brief will look like, this shows the project procedures and the general information concerning the event. The judges will act upon who will come to winning the competition. Competition briefs usually contain a deadline similar to this one, which will usually get the participants an idea of when they need to submit their projects on. The main chunk of the content regarding what the have to do serves only as guidelines are not as limited meaning that they can exercise to their creativities.
Formal
A formal brief is less complicated that it sounds compared to other briefs, the formal part is only 'written' and issued in a meeting environment.The document is straightforward, and easy to follow, an exemplar scenario would be at a business meeting and the client and employee having a meeting upon the matter. One of the major advantages of a formal brief is that it is easy to understand compared to other types of briefs, it is all written in a formal style so both parties know exactly what is required for them.
A formal brief does not contain legal issues therefore it can be risky for both parties,
On the companies side of things, a formal brief cannot be be altered once set in stone, this means that the company may face complications if they cannot meet the requirements for the contract.
This is an example of a formal brief, this shows what the organisation wants and what the ask of the client. This is kept as simple as possible to avoid any misconceptions.
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